Client: Helen Stewart
Design & Animation: Tomas Giuseppe Petruccello
Tools used: Adobe After Effects, Adobe Premiere
I was tasked with conceptualizing and animating the homepage for Badvo Distillery, illustrating their distilling process from the distillation stage to the final product in the bottle. The goal was to create a minimalist line art animation that would grab the attention of website visitors while maintaining consistency with the brand’s visual identity.
I worked closely with the client to ensure that the animation not only fit seamlessly into the website but also mirrored the simplicity and elegance of their line art logo.
I handled the entire concept development, from creating the storyboard to designing the flow of the animation. The aim was to craft a visual story that integrated smoothly into the website’s appearance while reflecting the brand’s minimalist style.
The primary challenge was developing an animation style matching the line art logo. To address this, I experimented with various line thicknesses, motion speeds, and transition styles, ultimately finding a balance that retained both clarity and visual interest while staying true to the brand’s identity.